The DIC WAY
"The DIC Way" was formulated to represent the DIC Group’s fundamental management philosophy.
In line with "The DIC Way", the DIC Group will continue to promote efforts aimed at enhancing corporate value and achieving sustainable growth.

Mission
We create enhanced value and utilize innovation to introduce socially responsible and sustainable products.
Vision
Color & Comfort by Chemistry
We improve the human condition by safely bringing color and comfort into people's lives.*
Core Values
Enterprising, Integrity, Dedication & Loyalty, Diversity, Social Responsibility
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